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Products & ServicesUtility Marketing     June 19, 2013

Utility Marketing   ProfitSeek Customer data analysis today depends more on location than ever before. With the advent of Locational Marginal Pricing (LMP), the increased importance of asset management by location, deregulation and re-regulation, and other industry evolutions, it has become increasingly obvious that not all customers are created equal. Value increasingly depends on where that customer resides. It is in this spirit that IA insists on maintaining its analytical edge in spatial and geo-demographic mapping. ProfitSeek   Market Research IA has extensive experience and skills in getting the most out of your customer research. The key is in having the right tools for the right problems and decisions. The more tools you have, the easier it is to match the right tool to the right problem. Canned market research reports tend to collect dust on shelves. IA strives to customize unique solutions to your unique circumstances. Market Research