Tom Osterhus is the Chief Executive Officer of Integral Analytics. For more than 20 years, his focus has been on applying advanced analytics to electric utility demand-side problems. His breadth of experience spans energy efficiency, demand response, optimal dynamic dispatching of loads to improve supply balance, distribution planning and load forecasting, pricing and tariffs, valuation, storage, GIS analytics, electric vehicle forecasting and valuation, and many marketing research applications. His focus on innovative and cost effective solutions for utilities centers on award-winning and “best-in-class” software such including IA’s DSMore, LoadSEER and IDROP software products.
Dr. Osterhus is the former President of Sageview Associates and the former Director of Market Analytics at Duke Energy, where he spent many years working within several utility functional areas. He has managed analytical, financial and R&D functions at Duke Energy, where his analytical breadth enabled him to jointly interface with many utility departments, which are otherwise traditionally in silos. These included market research, new product development, energy efficiency EM&V, demand response, pricing, IRP, customer switching, data warehouse design/ management, customer response modeling, customer margin management, advertising effectiveness, customer satisfaction measurement, promotion planning, web site analytics, T&D spatial forecasting, GIS mapping analytics, power flow analysis and risk management functions.
Dr. Osterhus earned a Doctorate in marketing from the University of Cincinnati in 1998. He is published in the Journal of Marketing, credited with the first solo-authored article by a Ph.D. student. He also earned an MS Statistics/Quantitative Analysis in 1994 and an MBA in 1987. He received a liberal arts degree from Dartmouth College.